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00Selected Work — An Index, Not a Portfolio

A senior studio’s edited selection of recent engagements, ordered like the contents page of an annual report.

Strategy, identity, and digital craft for companies between a Series B and a category of one. Every project below was led end-to-end by a founding partner — no production hand-offs, no ghost authorship.

01Engagement Archetypes

Four kinds of companies we take on, and a single methodology underneath each.

If your situation resembles one of these four patterns, the rest of the index will read as a working forecast rather than a sales document. The shared methodology is the 7-Lens Positioning Audit, applied and adapted per archetype.

  1. i

    Series B–C SaaS

    Repositioning for category-of-one.

    A 9–12 week engagement that takes a $10M–$40M ARR product company from “feature parity with the leader” to a defensible narrative the sales team can actually repeat. Ships with positioning memo, narrative architecture, messaging matrix, and a sales-enablement playbook.

    Typical range: $96K – $186K

  2. ii

    PE-backed rollup

    Portfolio unification under a new parent brand.

    A 10–14 week system engagement that maps four to eight acquired companies onto a single master identity, naming architecture, and visual system — without erasing the equity each sub-brand has earned. Ships with naming logic, identity system, sub-brand templates, and a 90-page implementation playbook for the in-house team.

    Typical range: $184K – $640K

  3. iii

    Consumer DTC relaunch

    Repackaging the same product for a premium shelf.

    A 8–11 week identity and packaging engagement for DTC brands preparing to enter retail, raise a growth round, or shed a founder-era visual identity that no longer matches the price point. Ships with identity, packaging system, photography direction, and a wholesale toolkit.

    Typical range: $72K – $148K

  4. iv

    Professional services repositioning

    Reframing a 20-year-old firm for the next decade.

    A 10–14 week strategy engagement for law firms, consultancies, and accounting practices whose existing brand was set by the founding generation and now reads as static. Ships with positioning memo, narrative architecture, identity refresh, and a partner-facing narrative deck.

    Typical range: $88K – $214K

03Case Study Index — Six Anonymized Engagements, Ordered by Recency

Read like the contents page of an annual report.

Each line below opens onto a full anonymized case study. Client names are withheld under NDA unless the visitor enters a private preview — the strategic question, the work shipped, and the quantified outcome are not.

  1. N° 01

    Series C SaaS · Repositioning

    Exiting an inherited category to claim a defensible one.

    Vertical-SaaS, $74M ARR, two well-funded incumbents · 11 weeks

    4.2×qualified pipeline lift in 9 months

  2. N° 02

    PE-backed rollup · Portfolio unification

    Six acquired companies, one master brand, zero sub-brand casualties.

    Industrial rollup, six operating companies · 14 weeks

    $48Mrevenue under unified brand, year one

  3. N° 03

    Consumer DTC · Relaunch

    Repackaging a cult DTC brand for a premium retail shelf.

    Personal care, 9 SKU range · 9 weeks

    112retail doors, 4 months post-launch

  4. N° 04

    Professional services · Repositioning

    Reframing a 28-year-old consulting firm for its second generation of partners.

    Management consultancy, 240 people · 12 weeks

    38%rise in qualified inbound, 6 months

  5. N° 05

    Series B SaaS · Category entry

    Naming and positioning a category that did not yet exist.

    AI infrastructure, pre-product-market fit · 10 weeks

    $22MSeries B closed on new positioning

  6. N° 06

    PE-backed rollup · Sub-brand system

    Eight sub-brand identities coordinated under a single visual logic.

    Healthcare services platform · 13 weeks

    71%of engagements lead to a second phase

Six of 184 engagements completed between 2018 and Q4 2024 are shown above. The remaining 178 are available in a private preview upon request and a qualifying conversation with a founding partner.

04Cohort Outcomes — 2022 to 2024

Three numbers that justify a discovery call, drawn from the 61 engagements in the most recent cohort.

Proof, not vanity metrics. Each figure below is drawn from the studio’s verified 2022–2024 client base (n = 61). The full audit is available on request; the summary lives here.

  • 4.2×

    average lift in qualified pipeline within 9 months post-engagement

    2022–2024 cohort, n = 61

  • 78

    Net Promoter Score across the 2024 client base

    surveyed independently, Q1 2025

  • 22 mo

    average client relationship, beginning of scoping through final phase

    across all completed engagements

  • 71%

    of engagements lead to a second, scoped phase within the first year

    tracked since 2018

Additional verified figures available on request: average project value $142,000 (range $48K–$640K); 184 engagements completed across 161 distinct clients since 2018; 380+ applications of the proprietary 7-Lens Positioning Audit.

05If any of this resembles your situation

Book a 30-minute strategic discovery call with one of the three founding partners.

Not a sales call. A senior conversation about whether the studio’s methodology fits the question you’re sitting with. Fixed-engagement pricing, a 14-day money-back guarantee on the strategy memo, and the same partner who takes the call is the partner who leads the engagement.

Book a Discovery Call

8–14 week engagements · senior-only model · fixed price · no junior hand-offs

StudioEsmirada Strategy & Design, LLC

Email[email protected]

Telephone+1 (212) 555-0184

Address68 Jay Street, Suite 415, Brooklyn, NY 11201, USA