Esmirada
Est. 2018
A senior strategy & identity studio
Strategy, identity, and digital craft for ambitious companies — built, end-to-end, by the same partners who pitched you.
Esmirada is a small studio by design. Eleven senior practitioners. Three founding partners with fourteen or more years between them, formerly leading strategy at Pentagram, COLLINS, and Wolff Olins. We do not staff up for the work we sell. The partner who pitched you is the partner who writes the positioning, draws the identity, and signs the implementation playbook.
An engagement runs eight to fourteen weeks — fixed, never rushed. You receive a strategy memo your leadership team can disagree with on the page, an identity system your designers can extend without asking us, and a 90-page implementation playbook that lets an in-house team ship roughly three times faster after handoff. If the strategy memo doesn't shift how your leadership sees the market, we return the engagement inside fourteen days. That guarantee has not been claimed in three years.
We work with founders preparing a category entry, CMOs inheriting a brand that has drifted, and operating teams inside private equity who need a portfolio company to read like one studio made it. The average relationship runs twenty-two months; roughly seven in ten engagements return for a second, scoped phase.
4.2×
Average lift in qualified pipeline within nine months of engagement close, across the 61 engagements shipped 2022–2024.
78
Net Promoter Score across the 2024 client base — the figure our partners read first, before the awards shelf.
3.1×
Faster in-house design and marketing ship-rate after the 90-page implementation playbook lands — measured across thirty-eight follow-on quarters.
71%
Of engagements lead to a second, scoped phase within twenty-two months — the average span of an Esmirada client relationship.
Figures drawn from internal measurement, n = 61 engagements, 2022–2024 cohort. Read the methodology
Weeks 1–3
We open with the proprietary 7-Lens Positioning Audit — the same instrument applied across 380+ engagements since 2018. You receive a written strategy memo your leadership team can argue with on the page. If the memo does not change how the room sees the market, the engagement is returned inside fourteen days.
Weeks 3–7
The strategy becomes a name, a voice, a wordmark, a colour logic, a typographic system. Every decision is made in the room with the founding partner who wrote the memo — no production layer between strategy and craft. You leave this chapter with the visual and verbal system in Figma and in motion.
Weeks 6–11
The brand is extended onto the surfaces your buyers actually meet: a marketing site, a product surface, a deck system, a sales-enablement kit. We build the first three pages in code, not in static comps, so the handoff is honest and your in-house team can keep going without us in the room.
Weeks 10–14
We close with a 90-page implementation playbook: component logic, voice rules, do-and-don't typography, the sales-deck grammar, and a 30-60-90 rollout map for your team. Clients that read it ship 3.1× faster post-handoff — the figure we are most quietly proud of.
Read the 2025 State of Positioning reportVague positioning is not a marketing problem.
It is the product problem, wearing a marketing
costume. Fix it once, in writing, with a senior
hand — and every downstream surface stops
arguing with itself.
A Series C data infrastructure company preparing to enter a new vertical. The 7-Lens Audit surfaced a positioning the leadership team had not considered; the identity system, the verbal system, and the first three web pages shipped in twelve weeks.
Read the category-entry case study
A private equity operating team consolidating five portfolio companies under a shared parent brand without erasing what made each one legible. A unifying identity logic and a 90-page implementation playbook for in-house designers across three cities.
Read the unification case study
An eight-figure DTC brand preparing to sell into the enterprise for the first time. The positioning memo, the verbal system, the new pricing architecture, and the sales-deck grammar — shipped as a single system in eleven weeks.
Read the DTC relaunch case studyDiscovery calls are thirty minutes, with a founding partner, and they end with a written note on whether the work is a fit — regardless of which way the answer goes.
Book a Discovery CallOr write directly — [email protected] · 68 Jay Street, Suite 415, Brooklyn, NY